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Product Image PIERRE WINTHER: Nothing Beats Reality

PIERRE WINTHER: Nothing Beats Reality

Rp 1.100.000

By: Pierre Winther

‘Nothing Beats Reality’ is a carefully curated selection of Winther’s prolific oeuvre spanning more than a quarter of a century. The book is published by teNeues and features powerful images such as ‘Car Crash’, created by Winther as part of the visual identity “Successful Living” for Diesel Jeans in 1994. The parallel universe he conjured up for Diesel in the 90’s referenced social concerns with a radical irony, and paved the way for groundbreaking campaigns during the 90’s which still inspire advertising today.

Winther’s most iconic photograph is of a man riding a 17-foot tiger shark, a daring image achieved on a mammoth 1992 shoot in the Great Barrier Reef, in the days before Photoshop. Shot for a Levi’s campaign, the photo spawned many imitations and transcended the commercial world to end up in galleries and Christie’s auction rooms. The groundbreaking photo, which was produced without digital manipulation, appears on the cover of this book and inspired the book’s title ‘Nothing Beats Reality’. Winther commented: “I think the narrative of the man riding a 17 feet tiger shark visually sums up my general approach to image-making, which is this balance of danger and illusion with a playful nod to the viewer.And in the same time I see the image as a hint to the title “Nothing Beats Reality” and visa versa.”


 
Hardcover: Hardcover with jacket including c. 125 colour and b/w photographs
Pages: c. 240
Publisher: 
teNeues
Language: English
ISBN-10: 3652000056
ISBN-13: 978 3 8327 9861 1
Product Dimensions: 29 x 2 x 37 cm
Shipping Weight: 2 kg

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